Why I chose to alter the current visual style of my chosen song

The current mood of my chosen music video is quite 'club' like and is aimed at a more niche target audience than I intend to aim mine at. I am not sure why Example has chosen to do this because the music video itself has a different intended target audience to one that would listen to his songs-possibly to attract a larger fanbase, therefore the music video being a way of expanding this, rather than making it appeal to his current target audience.  There is no specific 'thought through' narrative, it is very basic and more flowing with the music rather than focusing on telling a story.

I intend to do this, my target audience will be his initial audience and the narrative will be a intense way of representing the lyrics without making it sound like the lyrics are telling a story- that's an effect I want to stay well clear of! My narrative will be original and not fall to from Example's style. The visual style will reflect similar artists such as Rihannah and specifically Katy Perry- Teenage Dream music video! I was inspired by the focus on just the couple and decided to adapt this to my narrative. I also enjoyed the way it presented other people in the video but they were merely in the background, almost irrelevant or a source of props. I too will take this tecnique into account when drawing up my storyboard.