FORMATS:
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. As well as this digipaks can represent different formats for example: Hard plastic and soft(just use of card) Tube for packaging, Stick on leaflet etc
CONVENTIONS:
The front of the digipak
The front of digipaks are usually filled with the artist. This is to promote the star to sell the record and for the audience to feel connected with the song and the star. A lot of the time the artists on the front of digipaks are presented to grab the audience's eye. As well as this it contains the album name and artist, which is conventional!
Back of the digipak.
Usually in most digipaks they consist of the album tracks (tracklist) and bar code which has the digipak theme running through. The lettering of the tracks fits in with the genre. The production company logo,copyright symbol are provided as well as sometimes showing contact information such as the email.
Side of the digipak
The side picture of the digipak contains the album name and artist as well as the reference number a 7 digit code for example FOJ002.
Cd compartment
The CD compartment also continues the theme . The black back drop is really effective.This cover will behind the CD holder, the CD holder is common in digipaks as it keeps the Cd secure, and yet is still lightweight. The CD's themselves usually carry on with the theme although this compartment doesn't follow many conventions, in fact this part is down to preference.
More on Digipak Research:
The front of digipaks are usually filled with the artist. This is to promote the star to sell the record and for the audience to feel connected with the song and the star. A lot of the time the artists on the front of digipaks are presented to grab the audience's eye. As well as this it contains the album name and artist, which is conventional!
Back of the digipak.
Usually in most digipaks they consist of the album tracks (tracklist) and bar code which has the digipak theme running through. The lettering of the tracks fits in with the genre. The production company logo,copyright symbol are provided as well as sometimes showing contact information such as the email.
Side of the digipak
The side picture of the digipak contains the album name and artist as well as the reference number a 7 digit code for example FOJ002.
Cd compartment
The CD compartment also continues the theme . The black back drop is really effective.This cover will behind the CD holder, the CD holder is common in digipaks as it keeps the Cd secure, and yet is still lightweight. The CD's themselves usually carry on with the theme although this compartment doesn't follow many conventions, in fact this part is down to preference.
More on Digipak Research:
A type of digipak format and layout
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| Green Writing on green background, eg A bad convention |
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| A place for the leaflet |
Digipaks are the more economically friendly method of CD packaging today, a feature which makes them all the more appealing to the modern consumer. It is easier to produce and ship due to its size and material and is overall more creatively designed and has a more personal feel.
What genres of music do not seem to favour them?
Genres like heavy metal do not seem to favour them very often due to them looking rather quaint and homemade and this not fitting with the style of the musical genre and would not resonate with the target audience. Also, classical music seems to rarely use them and this is probably due to them not needing to spend as much on CD packaging production.
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