Audience Research

Example's music video for 'wont go quietly' has 13,181,780 views on youtube. It was released in 2010 as a single and reached number 6 in the UK singles chart. He is now touring America which therefore gives us an indication of how he has grown globally.

I attended his concert in Manchester in April 2012, therefore I got to see first hand what the audience was like, here I realised his audience is mainly younger; young teens to mid 20's is the bulk of his fans and audience, although on further research I realised this was his main fanbase as he is played on radio stations such as radio 2 because the older generation-listners of radio 2 do not mind listening to his music although they are not fans of it.

In order to expand my research I went on amazon to see what else people who are buying Examle's music are buying,here is the extent of this research:

We can see it is of similar genre for example Rudimental and Rizzle Kicks both upbeat 
artists with similar audience to Example.

To further my audience research and make sure my assumption of it being a largely younger audience I interviewed 3 adults and 3 teenagers with the same 5 questions:



1.Have you heard of Example?

2. Can you name 3 songs he sings?

3 Who would you say is his main audience/fanbase?

4.What other artist's do you like?

5. Have you seen Example live?

Here is an example of what the album and single looks like in the iTunes library, as we can see there is a large variety which indicates the popularity of the artist. 

And above we can see what other purchases people who bought Examples music bought it too is upbeat well known music therefore fitting a similar genre 

Example has his only veto channel on YouTube as a source of promotion and a way of his audience accessing all his music videos first, this channel has over 10,000 subscribers.

Another way Example allows his fans to have access to his goings on; tours, new album and single releases etc. Is twitter and Facebook accounts. His twitter is more personal and has nearly 2million followers on here he replies and follows fans. 

His Facebook has 1.7million likes it mainly gives updates on tour and album  information rather than being as one to one and personal as his twitter. As well as this 20 of my friends on Facebook all of a similar age to me have liked the page which shows the younger audience he has.

He also has a soundcloud account dedicated purely to audio tracks this has over 41000 followers-usually dedicated fans. 

Reviews are left on places where his album can be bought for example iTunes and amazon. From my research the majority of reviews are positive although he does get the odd bad review but none seem to be neutral they are either excellent or awful which shows his dedicated fan base.