Friday, 13 September 2013

Media Treatment


Rationale

When choosing my song and initially the genre of the song I knew I wanted something upbeat which allowed me to use fast pace cutting and a certain narrative which I had ideas for. Therefore I decided to choose an Example song,as I felt when I watched the video I didn't enjoy it that much so redoing it how I feel would be better, almost making my original idea an improvement on the actual video for the song 'won't go quietly.'

Cast

For the cast I have chosen two of my close friends and have decided to keep the cast list to just them two. This is because of the nature of the video and genres I have researched are very similar, in the way it being a focused narrative on the couple- keeping it to them two keeps the initial plot simplistic so I can therefore complicate editing, effects and general mise en scene. The reason I have chosen Ellie and Tom is because Ellie is very good at drama as it is one of her subjects I feel this will benefit me during filming due to not only co operation but knowledge on how to compose and promote herself during certain shots. Tom being her boyfriend should follow into her acting pattern and with them being comfortable with one another it will allow the 'raunchy' and slightly taboo plot-line to develop perfectly! Although I am also leaving room for the idea of Ellie getting arrested in one scene, I need to make it possible to have a policeman/ fake arrest so for now this is a possibility. 




Costume and Makeup


I intend to carry through the sound of the song to the 'grungy' narrative I have applied it to. This will mean I want to make Ellie and Toms look as a couple quite indie but at the same time keep it quite tame and relative to the intended audience. In terms of costume I intend to have Ellie in a short dress, oversized denim jacket and a pair of fashion trainers . Her make up will be very plain throughout bar the bright red lipstick she will be sporting and her hair will be half up and messy. I feel tom will look plain next to Ellie in the video-plain t-shirt and jeans to allow them to contrast but look 'cool' and laid back at the same time-the look I intend to achieve.


Props

In terms of props they will be kept fairly minimal this is because the real focus is on the cast and location in order to create the video look I want to achieve. Props will be centered  around shots and need for location therefore they will include; a skateboard, a colourful smoke-bomb, cigarettes, sparklers, pills, a lighter, police, car sirens, and handcuffs. These are all props essential for the grungy, quiet rebellious video type I am trying to achieve in order to aim it at my target audience of teenagers. With having it quite touche and different I feel it fits well within the genre- not too dissimilar to other artists such as Katy Perry, Lady Gaga and Rihanna.


Locations


Locations are a key part of my video, as unlike some it is changing in every verse of the song whilst keeping to an open narrative. Location ideas include, an indoor skate park hopefully, I was thinking Ramworks in Liverpool- I intend on calling them before hand to research into there quietest day of the week- to make filming easier.An old block of apartments, council and rough looking-thinking outskirts of Chester;Crewe, Warrington area. I also want to find a place that will look like the top of one of these flat blocks if possible-more research that needs to be done! A kerb with double yellow lines at night time- unlike the others not a hard location to find, essentially where the pair will be sat smoking during one scene. If possible I have the idea of either a casino type place- i.e.. somewhere with slot machines etc, so far I have a seaside town 'Fairbourne' which apparently has one of these, although I am still looking for a closer location. A kebab shop is  another place where I feel I will do some filming, if I don't like certain cuts etc, I like to be able to have back up to support my days from filming which is adequate and matches the standard of the rest of the film! Finally I really want a scene at a fairground although due to the time of year and temperament of this idea I don't feel this will work, never the less it is something I am still researching and looking for!







Narrative

The narrative follows a young teenage couples 'flashback' of memories this means between each verse of the song an edit will be used-probably a 'cut' to change to a new 'memory' or essentially a new clip and definitely a new location. So a number of clips of the couple in certain situations will be shown.

Camerawork


I will use a wide range of different shots, to make sure there is variety within the video. For certain scenes I will combine extreme close ups to show the expression of the actors with shots such as long shots to show the general setting and mise en scene of  the clip. I may have to use camera devices such a tripod,trolley and a crane to help me create the shots I intend to use.















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