Monday, 10 February 2014

Evaluation Question Four

Nearly all my work was produced on new media technology throughout my research, planning production and valuation work was produced and recorded on my macbook pro whether it was hardware, software or internet base.



My starting point was the internet, the main search engine- google. Not only did I use it as a research platform for looking up the artist social networking sites- for example twitter, facebook and instagram. Google was also a good starting point for me I could research the artist genre and target audience on websites such as wikipedia as well as researching the artist image on google images.















planned my music video by firstly annotating the lyrics, then storyboarding it and then scanning it onto the macbook and then importing it into final cut to make into an animatic, and importing the song from itunes which I made into a .WAV format to make sure it was compatible, this then made sure that I had enough cuts for the length of my song.

I also used the internet for free software hosting facilities-for example slide share





Youtube and vimeo allowed me to research bands and artists linked to my artist in order to inspired me and influence the final outcome of the video.


When filming I used a Canon EOS50D to film all my footage that you can see in the music video and on the ancillary tarks- being my digipak and digipak magazine advert. Although when filming with my previous actors (the footage that was out of focus) I used a Nikon D5200. Although when taking location shots and evidence of shooting shots I used my iPhone 5 camera.


On the day of greenscreening Chris who was doing the lipsynching for me I used a mini portable speaker so he was able to hear the song that i played whilst he was lip syncing and in case he forgot the lyrics I had them on my Iphone 4s so he could look at them quickly.




When having people feedback my work half way through the process I used my iPhone to record them and uploaded the footage to soundcloud to allow me to embed it onto my blog.



I used photoshop to create both my digipak, where I uploaded a template I found on google and layered with my own photographs I took with the Canon camera. I also used photoshop to clean up my images, crop and resize them and recolour them by creating overlays.



I also used Da Font to find a font that matched Example's signature one for my digipak and magazine advert:



I used final cut pro to create my whole music video enabling me to edit it to a high standard. Here I used screenr to allow me to show you how I used it:




For my evaluation questions I used a combination of new technologies, I used powerpoint for question one where I uploaded it to slideshare- then allowing me to embed it onto my blog. And for question two I used final cut too show the visuals of what I was explaining and using a voiceover to explain.


Finally I used blogger to present my whole work, having the advantage of being continuous and allowing me to log my thoughts and ideas as well as letting me embed images,videos, sound and hyperlinks to online resources.

















Thursday, 19 December 2013

Final Magazine Advert

When creating my two final digipak magazine adverts I wanted to keep it simplistic and create continuity with my other pieces. When carrying out my research into magazine adverts I felt the more simplistic ones worked a lot better. Although it is simple I feel it works well as it is clear what it is advertising and I have included all the key forms and conventions of a digipak magazine advert


Below is my second design for an advert that is an eigth of a page, again it is simplistic but the advertising for the digipak is clear and consise. I feel they are both very effective and meet the needs of a digipak advert.


Wednesday, 18 December 2013

Magazine Design Rough Plans

When researching magazine digipak adverts I discovered lots of different types, the ones that fitted my artists genre which is heavily hip hop inspired although it also covers genres such as pop and indie in some cases as his genre is very versatile. I discovered it came in two types full page spread and eighth of a page landscape. Two I intend to recreate when making mine. I feel my artist would fit best into the music magazine 'Q' as they contain a range of artists as well as digipak advertisements unlike NME. So with this research I went ahead researching a price list- from the media pack. Unfortunately you contact them directly for this information. 
Furthermore I was directed to this information-The media pack!!









                                    




Tuesday, 17 December 2013

Magazine Advert Research

We looked at the forms and conventions of magazine adverts for albums and digipaks in well-known music magazines. We found a range of adverts, some advertising the same album in different ways, and looked at the features they shared and differed in.


Kerrang Magazine - Blitz Kids album - full back page advert
Conventions: album cover, band name, album name, tour dates, album release date, record label website, stores the album is available in, singles included on album, record label logos, store/advert sponsor logo (HMV)


Rocksound Magazine - Blitz Kids album - full back page advert
Conventions: album cover, band name, album name, album release date, deluxe album cover, singles included on album, stores the album is available in, record label website, record label logos, store/advert sponsor logo (Amazon)


Rocksound Magazine - Decade album - full inside page advert
Conventions: album cover, band photo, twitter username, band website, album release date, singles included on album, review, record label logo, available in iTunes logo, style of album cover used in advert design


Rocksound Magazine - Protest The Hero album - half inside page advert
Conventions: band name, album name, album available now, singles included, tour dates, record label website, album cover used for background


Mojo Magazine - Billy Joe and Norah album - full inside page advert
Conventions: band name, album name, album cover (as a square digipak cover and as the background photo), inspiration, 'out now', band website