We looked at the forms and conventions of magazine adverts for albums and digipaks in well-known music magazines. We found a range of adverts, some advertising the same album in different ways, and looked at the features they shared and differed in.
Kerrang Magazine - Blitz Kids album - full back page advert
Conventions: album cover, band name, album name, tour dates, album release date, record label website, stores the album is available in, singles included on album, record label logos, store/advert sponsor logo (HMV)
Rocksound Magazine - Blitz Kids album - full back page advert
Conventions: album cover, band name, album name, album release date, deluxe album cover, singles included on album, stores the album is available in, record label website, record label logos, store/advert sponsor logo (Amazon)
Rocksound Magazine - Decade album - full inside page advert
Conventions: album cover, band photo, twitter username, band website, album release date, singles included on album, review, record label logo, available in iTunes logo, style of album cover used in advert design
Rocksound Magazine - Protest The Hero album - half inside page advert
Conventions: band name, album name, album available now, singles included, tour dates, record label website, album cover used for background
Mojo Magazine - Billy Joe and Norah album - full inside page advert
Conventions: band name, album name, album cover (as a square digipak cover and as the background photo), inspiration, 'out now', band website
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