Evaluation Question Three

What have you learnt from your audience feedback?

Example is a large fan based, well known chart artist his audience ranges from a wide age group. This is mainly because of his songs being multi genre and usually chart topping, so they’re heard by a wide variety of people including a wide age range. He tours a lot as well as headlining and preforming on main stages at festivals such as V Festival this too is a way his music gets promoted to people who may not usually listen to him.

Not only did attend one of Examples concerts in the MEN Arena, Manchester, where I could see a clear variety of ages as well as a mixed sex audience. I found here it ranged from about 12 year olds who came with parents to late 20’s. I also google searched Example concert audiences so I could find out approximate age of the audiences, where he plays and how big the actual audiences are etc this too allowed me to clarify the variety of the age group, to support this I also searched YouTube for his live songs to see what the audience looked like there and how they were reacting to the songs in the videos. From this I found several videos which helped, him preforming at V Fest with a high camera filming to show the audience, towards the stage we could see lively young teens and standing at the back people as old as 30. I also watched one from his arena tour which was a slightly different mix of people purely because they chose to go and see him rather than it being a mix of artists with him like a festival. Although again the age range wasn’t to dis similar, with the younger section of the audience standing, and the older seated, most of his venues a mix of standing at the stage or sitting in the arena, this could be an indication of the variety od ages. The tone of Examples preformances are quite lively and fun but they do range in some of his songs where the pace changes- you see the audience swaying rather than dancing

Social networking sites such as Instagram, twitter and facebook allowed me to look at his fanbase again clarifying that it was quite young/ teenage due to the large following he gets on these which is usually used by a younger audience. This is a good source of promotion for Example as an artist, on twitter he posts tweets about upcoming singles, albums etc and retweets allow more people to see them.

From my initial audience research I found that everyone had heard of Example, he is a common artist that even people that weren’t into his genre enjoyed at least three of his songs. I made a questionnaire before starting my A2 coursework but after I had chosen the song ‘Wont Go Quietly’ by example. I included the questions:

1.Have you heard of Example?

2. Can you name 3 songs he sings?

3 Who would you say is his main audience/fanbase?

4.What other artist's do you like?

5. Have you seen Example live?

I asked these on social networking sites such as facebook, as well as this I recorded me asking these to get a variety.From these questions I was able to get sufficient feedback to start planning my products.

During the process of making my music video I got feedback throughout, which made the overall changes made a little less, as I was changing it during the production and post-production, rather than having a 'finished product'. I got feedback from a range of different ages, including parent's friends, teachers and students (media and non-media students). This ensured that I got a vast amount of feedback on every aspect of my music video. I managed to collect this feedback on Facebook, Twitter, imessage and Skype as I had a vast amount of positive replies via different methods from different age groups, gender and ethnicity. This made the feedback a lot more beneficial as they were able to see it from different points of views.

Prior to getting this feedback from a variety of audiences I then started on my ancillary tasks and started to change what needed to be changed or what was suggested to be changed on my video. Whilst I was planning them I got spoken feedback from people throughout -to make sure that every aspect of what I was designing fit the genre. This was beneficial as sometimes what I was thinking to make some people didn't necessarily fit with the rest of the design, so having this progressive feedback helped when I had my finished products, as not much then needed afterwards.

Research is something I did into each product before making it.This  allowed me to have all of the correct conventions of fully functioning products for example  having the barcode and copyright information on the digipak and having website address and photograph of the digipak on my magazine advert. These things benefited me as others I had seen when looking at previous designs did not include these elements and therefore lost out on marks. This then meant that when it came to the feedback people said that all of my products looked like they could have been used for a real artist if needed. Which I found very positive as  I had everything where they had to be and the right way round - such as having the pictures on my digipak work when it was folded.

When I thought my video was near to being finished I shared it with a group of people who all gave constructive criticism, which helped me gain insight on what people thought of the video, and what could be fixed/changed, which I then took on board and did. For example I got told the lyrics to the song are about the girl so have a few shots of just her rather than always focusing on the couple.

All of the feedback I got at this time was hugely beneficial, although a lot of the things that were suggested I had already noted for things to change to my video, which was good to know they felt the same about the way my video needed to be tweaked.

Furthermore I then got feedback after all my products were complete. This ranged from getting feedback online (mainly via Facebook) and then getting people to record them giving feedback just like I did prior to starting my coursework. I posted the links, I noticed I got more views on them, which showed that people were watching my music video and looking at the three links, although I didn't get as much feedback as I really wanted in terms of a wider audience that came from youtube.

Comments included

 ‘The way you changed the pace of the music video works really well’

‘The locations support the look of the video really well I love it!’

‘I really like how you’ve kept the artist separate to the actors in the video, it works perfectly!’

All the comments were positive which was really nice to have and read as a lot of the people that fed back I wasn’t that close to and were honest about how they felt about it.

I feel the majority of people enjoyed my products, and they all seemed to agree that they worked well together. This was from a large range of age groups, ranging from mid teens, to the older generation of .This shows that the audience is of a wide range, which is what I found out during my audience research.