How effective is the
combination of your main product and ancillary texts?
Before beginning my A2 coursework I knew I wanted
to create cohesion between both my ancillary taks and my music video, this was
due to making it look as real and professional as possible. When researching it
I discovered not only my artist but others within the same/similar genres also
did the same. Having clear cohesion between all three products links them and
works as a form of promotion for all the products rather than just one. Ways in which I did this included using the
same colour palatte, using similar imagery throughout and having photos of
the couple from the music video on my ancillary tasks. Again something I learnt
was effective from my research. Having a consistant theme allows it to be
recognisable therefore promoting products and to advertise the artist in a
fluent way. I made sure that I took all the photographs or my ancillary tasks
on the day of filming to make sure the lighting, clothing and weather
conditions were the same, again to make sure continuity was created. The
distinctive colour palatte allow audiences to easily identify the genre,
alongside the music, as they fit the genre well. This not only includes these
but also includes features from all four of the microelements: Mise En
Scene, Sound, editing and cinematography.
Costume is something I thought about and did
research into before planning it. I wanted the colour palette of the costume to
complement the colour palette of the music video. I decided to make the main
male character wear grey and black so he stood out as well as complementing the
mise en scene. I also researched the sort of colours example made his
characters wear in his music videos and I noticed they were duller colours not
bright. As well as this being confirmed when I watched more videos of the same
genre that they too use dull colours- this was a good way of clarifying the
genre through the use of colour. The song I chose gives a good representation
of Example as although he has a wide veriety of songs, this is one of his most
well known songs, and it has wide range of elements in it which i was able to
in some way, 'experiment' with.
I decided to use a variety of shot types to make
it easier and create enigma. I used a mixture of common ones to the genre but
also a range of shot sizes and camera positions to create variety within the
music video as well as creating juxtaposition between them for example having a
close up next to a long shot to create a pace within the layout of my shots in
the sequence. I found using a variety of locations mde it easier piecing
together. I also created juxtaposition within the locations- indoor and outdoor
locations, creating both warm and cold feelings to the audience, and the
juxtapose of lighting supporting this. The natural, harsh lighting of the
outdoor scenes with the warm ambient lighting of the indoor scenes.
Due to the overlays in my music video and the
effects in the pictures on my ancillary takes I feel is another way the
products link well together. Similarly to the pieces by people like Katy Perry,
who with her ‘California Girls’ video created consistency through her digipak
for it by using the cartoon effects throughout.
I included pictures of my actors in all three
products, this too created cohesion similar to the cohesion Example uses in his
products. Again they were photographed in locations I used for filming as well
as wearing the same costumes, all factors that contribute to effectively combining
my main products and my ancillary products successfully.
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