Wednesday, 7 August 2013

Previous A2 Music Video Analysis-It's Too Late Now


It's Too Late Now

Things we like
Things we don’t like
Fade transitions fit well with slow paced timing of the song
Resolution of some of the footage is wrong and stretched in the video
Fits the conventions of typical RnB blues music video
Camerawork is bad quality
Tiling 4 videos (all 4 in a row and all 4 in a square) of each member lip synching looks interesting and effective
Lip-syncing out of sync a lot
Range of shot sizes and angles used : wide shot, close-up, match-on-action shot, low angle
Cheesy and very typical narrative used
Shots with black backdrop are well lit and look good, draw attention to the singers
Different cameras and resolutions used for different shots, looks unprofessional
Spinning pan on a dolly gives a very original and effective shot, clearly shown each singer in quite a smooth movement
Some shots are very long and go on for too long
Narrative fits with lyrics of the song

Each singer wearing a black dress adds continuity making it look good, follows conventions of matching in a girl band


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