Evaluation Question One

Evaluation q1 from Sophie Moore

Final Cut

Rough Cut

Final Magazine Advert

When creating my two final digipak magazine adverts I wanted to keep it simplistic and create continuity with my other pieces. When carrying out my research into magazine adverts I felt the more simplistic ones worked a lot better. Although it is simple I feel it works well as it is clear what it is advertising and I have included all the key forms and conventions of a digipak magazine advert

Below is my second design for an advert that is an eigth of a page, again it is simplistic but the advertising for the digipak is clear and consise. I feel they are both very effective and meet the needs of a digipak advert.

Magazine Design Rough Plans

When researching magazine digipak adverts I discovered lots of different types, the ones that fitted my artists genre which is heavily hip hop inspired although it also covers genres such as pop and indie in some cases as his genre is very versatile. I discovered it came in two types full page spread and eighth of a page landscape. Two I intend to recreate when making mine. I feel my artist would fit best into the music magazine 'Q' as they contain a range of artists as well as digipak advertisements unlike NME. So with this research I went ahead researching a price list- from the media pack. Unfortunately you contact them directly for this information. 

Furthermore I was directed to this information-The media pack!!

                                    

Magazine Advert Research

We looked at the forms and conventions of magazine adverts for albums and digipaks in well-known music magazines. We found a range of adverts, some advertising the same album in different ways, and looked at the features they shared and differed in.

Kerrang Magazine - Blitz Kids album - full back page advert

Conventions: album cover, band name, album name, tour dates, album release date, record label website, stores the album is available in, singles included on album, record label logos, store/advert sponsor logo (HMV)

Rocksound Magazine - Blitz Kids album - full back page advert

Conventions: album cover, band name, album name, album release date, deluxe album cover, singles included on album, stores the album is available in, record label website, record label logos, store/advert sponsor logo (Amazon)

Rocksound Magazine - Decade album - full inside page advert

Conventions: album cover, band photo, twitter username, band website, album release date, singles included on album, review, record label logo, available in iTunes logo, style of album cover used in advert design

Rocksound Magazine - Protest The Hero album - half inside page advert

Conventions: band name, album name, album available now, singles included, tour dates, record label website, album cover used for background

Mojo Magazine - Billy Joe and Norah album - full inside page advert

Conventions: band name, album name, album cover (as a square digipak cover and as the background photo), inspiration, 'out now', band website

Lyrics to be learnt

I forwarded a copy of the lyrics to Chiz who will be singing them for him to learn.

I needed more than just a kiss goodnight
Had to go get something out my system I
Ignored the warnings, bit the fruit
She might have tasted good
But man she was my kryptonite

Shoulda known she was trouble from the start
I, knew she'd broken hearts I,
Thought I'd take that chance
Danced with the she devil in the pale moonlight
Alarm bells rang, but I loved the drama
In a dark place but I loved the karma sutra
Shoulda closed that door
But I kept going back for more

She's electric, she's the current running through my veins
She's a siren, hearing voices that I can't explain
Now I should be thinking it over
Instead I'm calling her over
Now she's here and she won't go quietly
I Should be thinking it over
Instead I'm calling her over
Now she's here but she won't go quietly

I needed more than just a cheap thrill ride
See I needed something that ran deep inside
Ignored the warnings, bit the fruit
She might have tasted good
But man she was my kryptonite

Shoulda known it wouldn't last for a year I,
Knew it'd all end it tears I,
Cracked, she was mind addictive, never felt scripted
Upredicatable, tied up, but no strings attatched
Left scratch marks on my back
Her cold eyes got me excited and I can't hide the truth

She's electric, she's the current running through my veins
(I just can't kick the habit [x2])
She's a siren, hearing voices that I can't explain
(I just can't kick the habit)
Now I should be thinking it over
Instead I'm calling her over
Now she's here and she won't go quietly
I should be thinking it over
Instead I'm calling her over
Now she's here and she won't go quietly

Can't see the end of this or who survives
It's just another case of do or die
Can't see the end of this or who survives
It's just another case, another case, another case
Another case, another case...

She's electric, she's the current running through my veins
(I just can't kick the habit [x2])
She's a siren, hearing voices that I can't explain
(I just can't kick the habit)
Now I, should be thinking it over
Instead I'm calling her over
Now she's here and she won't go quietly
I should be thinking it over
Instead I'm calling her over
Now she's here and she won't go quietly

Can't see the end of this or who survives
It's just another case of do or die

Location Shots

Costume

Evidence of Filming

Unfortunately when filming I was too focused on getting location shots, photographs for my other productions and the actual filming shots I didnt get evidence of filming at every location but here is one I did get:

I used a nikon camera and ALWAYS used a tripod but adjusted the angle and size of it when appropriate in order to vary shot types.

More Audience Research

I attended a recent concert of the artist in order to carry out further research into the artist, I watched Example in Manchester Academy, a smaller venue. The set was simplistic and quite dark, which is something that did effect the change of my music video as I felt keeping things simplistic had a greater effect, and clear narrative that doesn't over complicated the song,genre and audience's reaction.

Here are some photographs I took:

We can see the audience is mixed gender but prodominantly teenagers 

Final Digipak Design

Here is my final digipak design, I used a template off google to create a simple foldable one which would be made out of glossy cardboard, which would aim to prevent water damage etc. I kept to the same colour scheme as the music video in order to create continuity between the digital pieces as well as this I kept the conventions of digipaks, which I had researched when looking at other artists digipaks. Conventions such as barcode. tracklist and time of individual tracks- with names I came up with of other tracks in order to fit the genre, artist and album name, copyright symbol, reference number, web address. Rather than using the actor that plays the 'artist' being Example in the music video I used the couple in the video again, this could create continuity over the album itself as well as creating the artist image with a sense of enigma.

Digipak second design

Here is my design for the back I intend to include all the key features: barcode copy right symbol website design etc and have a simplistic photo of beeston castle.

Here is an overview of my whole digital design.

Here is the front I will take a mid shot of the couple on the sandstone trail in Cheshire-one of the locations

Again the spine of the digital will include the key features; name of artist and album as well as the reference number 

Again inside will be simplistic with a photo of the couple walking down the sandstone trail

New Storyboard

Feedback So Far

At this point a lot of my work was half finished and still work in progress but I felt this was a good time to get feedback so I could develop my work from the opinion of people of a similar age of the target audience, here are my results from a varietyy of people:

Amber a media student


Lewis a male non Example fan and media student



Jessie a media student and fan of Example